Diagnosing a Google Ranking Drop

The first step is to diagnose the Google ranking drop. So many factors go into a website’s rankings that it may be difficult to immediately see what caused your site to lose its position. And you can’t fix it if you don’t know what’s wrong. So take a deep breath, approach the situation calmly and rationally, and start narrowing down the possibilities.

Every site is different, and there is no one solution that will work for every problem every time. If in doubt, consult a professional in search engine optimization (SEO) for assistance.

Google Webmaster Tool “Google Search Console”, inform via notifications what happen with your site. It also gives how to resolve the issues with proper guidance.

Check Google Analytics. Is it showing you’ve lost traffic for just one of your keywords? If so, where does that keyword appear on your site? Is it focused on one page or spread across several pages? Check those pages for issues.

This issue has grown more difficult to diagnose now that Google has moved toward totally secure search, and organic keyword referral data is not as readily available as it once was. You may need to seek out alternative tools in addition to Google Analytics in order to gain access to keyword data.

A few options are:

WordStream
SEMrush
Google Search Console (formerly Webmaster Tools)

Finally, check Google Transparency Report with your domain verification that is most important part too.

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